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Sensitive data, including ethnicity, religious beliefs and sexual orientation, should not influence which ads you see on a platform.

Sensitive user data should not influence which ads you see on a platform. Sensitive data include: racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, processing of genetic data, biometric data for the purpose of uniquely identifying a person, health data, data relating to a person's sexual behaviour or sexual orientation.

For minors, tracking-based ads are prohibited. Thus, they will not be shown ads based on their online behaviour.

For minors, tracking-based ads are prohibited. For example, should a platform know that a child loves chocolate, the platform may not show chocolate ads to that child based on that knowledge.